YAURAS COMPANY
Our Essence: Innovation, Variety, and Growth
In the dynamic world of perfumery, a fresh and ambitious proposal is born. Founded in 2021, our chain of perfume stores has established itself in Chile with a clear mission: to democratize access to the widest and most select range of fragrances in the world, with an exceptional shopping experience.
We started with a bold vision and in just a few years we have shaped a solid and expanding project. We currently have three physical stores that are destinations for fragrance lovers, and this year we will open three new locations, extending our presence to be closer to our customers in different parts of the country.
A complete olfactory universe
Our greatest pride is an unparalleled portfolio of more than 8,000 products, carefully selected to satisfy all tastes, personalities, and occasions. In our stores and platforms, you will discover a complete olfactory universe:
Designer Perfumes
The most prestigious and iconic brands in international fashion.
Celebrity Fragrances
Creations inspired by and for the big stars.
Arabic Perfumes
Concentrated, intense, and extraordinarily long-lasting.
Niche Perfumes
Exclusive, avant-garde olfactory works of art for those seeking something unique.
More than just a perfume store, we are the ultimate destination for the perfect fragrance. We combine the expert advice of our perfumers with the convenience and variety that only a specialized giant can offer. Welcome to your new world of fragrance.
We are writing a new chapter in Chilean retail, and we invite you to be part of this story. Welcome to your new world of fragrance.
Mission
To be the leading olfactory destination in Chile, offering an experience of discovery and expert advice through our two specialized units: Yauras Perfumería, for those seeking the intensity and tradition of Arabic fragrances, and Boutique Yauras, for lovers of the avant-garde and prestige of niche and designer perfumery.
We are guided by more than 15 years of in-depth knowledge of the market to democratize access to an unparalleled portfolio, connecting each personality with their perfect fragrance.
Vision
To become the leading chain of specialty perfume stores in Latin America, recognized for our expert curation, strategic expansion, and ability to define fragrance trends.
We aspire for every perfume lover in the region to see Yauras and Boutique Yauras as the essential and irreplaceable destination to explore, learn about, and purchase the world's most exclusive and desirable fragrances.
The Founder
Behind every great project there is a personal story. Ours begins with Amit Yadav, founder and perfumer with more than 15 years of experience in the Chilean market. His deep knowledge of the local consumer and his passion for the global art of fragrance are the backbone of this company.
It was his vision that identified an opportunity: to offer Chile not one, but two specialized perfumery experiences, under the same commitment to excellence.
Founded in 2021, our chain was born from this dual vision. We didn't just create another store; we designed two distinct concepts to satisfy both the true connoisseur and the seeker of accessible luxury.
Today, with three stores and two e-commerce sites that house these offerings, and with the expansion of three new openings this year, we confirm that the Chilean market values specialization.
Business units
Yauras Perfumería: The Soul of the Orient
Entirely dedicated to the fascinating world of Arabic perfumes, with two physical stores located in the heart of Santiago and their respective e-commerce sites. Here we explore the intensity, longevity, and artistry of oriental blends. It is a space for those seeking concentrated, opulent fragrances steeped in tradition. At Yauras Perfumería, luxury is profound, enveloping, and legendary.
During 2026 we have on the schedule two new opening during second semester.
Boutique Yauras: Avant-Garde and Glamour
A space located in the Parque Arauco Mall and its respective e-commerce site, where high perfumery and design converge. Boutique Yauras specializes in niche fragrances (those exclusive and daring olfactory works of art) and the finest creations from designers and celebrities. It is the boutique for those seeking signature, distinction, and the latest in global trends.
This intelligent separation allows us to offer expert and specialized advice in each universe. Our consultants in each business unit are true guides in their category, capable of delving deep with unique knowledge, whether into the mysteries of oud or the composition of a niche aldehyde floral.
Thus, while Yauras Perfumería captures the essence of intense tradition, Boutique Yauras embraces innovation and prestige. Together, they form a complete olfactory ecosystem, led by the expertise of Amit Yadav and his dream of bringing the best of the world to Chile.
During 2026 we plan to open a new boutique during June in mall MUT, Santiago.
The Heart of Yauras: Our Team of Expert Consultants
At Yauras, we believe that an exceptional perfume deserves exceptional guidance. That's why our greatest asset is not only on the shelves, but in the people who welcome you. We are much more than salespeople; we are olfactory storytellers, guides on your journey of discovery, and the human bridge between a bottle and an emotion.
Our team, led by the vision and founding experience of Amit Yadav, has been carefully selected and molded under a single conviction: deep knowledge transforms a purchase into a memorable experience.
Specialized Training: The Foundation of Our Expertise
Every consultant at Yauras undergoes a rigorous initial training program that immerses them in:
- The History and Art of Perfumery: They understand the evolution of fragrances, from ancient methods to avant-garde creations.
- Olfactory Pyramids and Families: Mastering the structure of a composition (top, middle, and base notes) and navigating fluently between olfactory families (floral, oriental, woody, etc.).
Ongoing Training: Always One Step Ahead
The world of perfume never stops. To ensure that our advice is always at the forefront, we implement a culture of continuous learning:
- Monthly Sessions with Suppliers: We welcome brand representatives and perfumers to learn firsthand about launches, inspirations, and new developments.
- Sensory Training Workshops: We hone our team's olfactory analysis skills through blind tests and description exercises, perfecting their vocabulary and sensitivity.
- Internal Knowledge Sharing: We encourage our consultants to share findings, customer experiences, and discoveries, creating an enriched collective knowledge base.
Brands represented
Our commitment to fair treatment
At Yauras Company, our passion for fragrances is based on a fundamental principle: integrity in every relationship. We believe that a company can only flourish when it cultivates respect and fairness in all its relationships.
- For Our Team: We foster an environment of growth, respect, and appreciation.
- With Our Suppliers: We build partnerships based on transparency, timely payment, and ethical trade.
- For Our Customers: We offer honest advice (without pressure), transparent prices, and clear guarantees.
This commitment to balance and mutual respect is, in essence, the invisible fragrance that defines everything we do. It is the scent of a company built to last and be loved.
Declaration of commitment to our customers
At Yauras, each customer is the beginning and end of our raison d'être. We don't sell bottles; we fulfill dreams, enhance identities, and accompany unforgettable moments. Therefore, we declare our unwavering commitment to you:
We commit to being your guides, not your salespeople.
We will listen before suggesting, understand before recommending. Our advice will always come from a genuine desire to find the fragrance that speaks to your essence, not our goals.
We are committed to absolute transparency.
In every price, in every description of scent notes, in every promise of longevity. We believe that trust is built on honesty, and that an informed customer is a free customer.
We are committed to respecting your time, your curiosity, and your process.
Your olfactory exploration will be free of rush or pressure. Our stores are sanctuaries for discovery, where you can lose yourself among aromas until you find yours.
We are committed to evolving for you.
We will listen to your comments, attend to your needs, and continually train ourselves to exceed your expectations. Because our growth only makes sense if it reflects your satisfaction.
We are committed to fair exchange.
You invest your time, preference, and resources in us. We repay you with authentic products, specialized knowledge, and a shopping experience that respects your intelligence and your senses.
The commitment to fair treatment is our essence.
It is not a business strategy, but a conviction that guides us from the selection of each fragrance to the final conversation at the checkout. At Yauras, you will never have to “negotiate” to receive what you deserve: respect, clarity, and excellence.